Case Study

Contact me today

Total Insurance

Total Insurance is a high profile insurance business providing insurance solutions for solicitors and lawyers. They operate mainly from their offices based in the north west of England however one of their main aims was to expand their customer base through the implementation of a new, responsive website and enhanced marketing materials.

What They Needed

The focus was to generate leads, full branding, UI & UX design, organic & direct marketing growth.


After analysing the law insurance market which Total Insurance wished to target, I formulated a strategy to deliver their requirements.


Managing an external design and development team, we designed and built a modern responsive website, produced high profile brochures and printed direct marketing materials to boost brand recognition and increase sales.

The new website design and direct marketing materials solidified Total Insurance as an influential insurance brand. I continued to build Total Insurance as a brand and managed their affiliate marketing, enabling them to appear on comparison sites such as Money Supermarket.

What I Did



Unique B2B visitors in the last 6 months


Lead generation compared to

no. of visits


Overall conversion to sales


Business uplift comapred to previous year

Don't just take my word for it...

Usman is an expert in his field. Usman is a hard working individual who has an excellent knowledge of new technologies and Internet Marketing, SEO, PPC, Keyword research, Analytics. It is very pleasant to work with him and he impresses me on a regular basis with his dilligence and expertise on web analytics, online marketing, SEO, PPC and Keyword research.

Kathy Cunliffe
Director, Babywise

Get In Touch

Success! Message received.