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Case Study

Total Insurance

We worked with Total Insurance to increase their brand awareness and develop a new website with an improved user experience.





Increase in lead generation

Overall sales conversion

Increase in business compared to the previous year

Key Stats

The task

Total Insurance is a high profile insurance business providing insurance solutions for solicitors and lawyers.


They operate mainly from their offices based in the north west of England however one of their main goals was to expand their customer base through the implementation of a new, responsive website and enhanced marketing materials.

Our approach

After analysing the law insurance market which Total Insurance wished to target, our experts formulated a strategy to deliver their requirements.


Managing an external design and development team, we designed and built a modern responsive website, produced high profile brochures and printed direct marketing materials to boost brand recognition and increase sales.

The new website design and direct marketing materials solidified Total Insurance as an influential insurance brand. We continued to build Total Insurance as a brand, and managed their affiliate marketing enabling them to appear on comparison sites such as Money Supermarket.

+5100 Unique B2B visitors
+ 23% Overall sales conversion
+ 32%  Lead generation
+ 26% Uplift in business

Why us?

1 to 1

You'll have a dedicated account manager in order to meet the demands of your brand.

Limited Projects

We take on a limited number of projects per year so that your brand gets the attention it deserves.

FREE  Technical  Advice

Receive FREE technical advice from our experts.

Find out more

We're experienced

Over 20 years combined business and marketing experience.

After hours help

Support when you need it. We handle queries after hours.

Clear advice

Straight talking business with no short cuts or jargon.

Take your brand to the next level with Burne & Royce

1 to 1 Account Manager

We handle queries after hours

Data safe

Clear straight advice

FREE Technical advice

Award for Best Data Utilisation
Award for Smart Technology Adoption
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