Case Study

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Designer Sofas 4 U

Designer Sofas 4 U is a sofa and chair manufacturer based in the UK and retailing across Europe.

They produce high quality British made chesterfield furniture, leather sofas and sell other home interior products. However they lacked brand recognition and focus. The business focuses entirely on e-commerce.

What They Needed

The company required an increase in brand awareness and protection as well as significant work put into their online reputation management as well other marketing aspects such as paid and organic growth, email marketing, incentive and affiliate partnership, UI & UX design improvement and an uplift of conversions.


I created and managed their digital marketing strategy, based on their customer base. I implemented several marketing techniques, and increased site traffic with the use of organic SEO. Steps were taken to ensure that their brand name and logo were protected, and not used elsewhere on the internet which had previously had a negative impact on their Google rankings.

As part of the digital marketing strategy, we marketed Designer Sofas 4 U using successful retargeting and social media campaigns. 

The business has seen an increase in sales and a huge increase in followers on social media, which has improved their brand recognition and customer trust by 100% as well increasing the number of visitors to their showroom.

What I Did



Unique visitors in the last 3 months*


Facebook page reach


Increase in order basket value


Increase in overall website conversion


Increase in showroom footfall


Increase in telesales

*Number of monthly visitors between May, June July 2016. This number increases during the Christmas period.

Don't just take my word for it...

Usman is an expert in his field. Usman is a hard working individual who has an excellent knowledge of new technologies and Internet Marketing, SEO, PPC, Keyword research, Analytics. It is very pleasant to work with him and he impresses me on a regular basis with his dilligence and expertise on web analytics, online marketing, SEO, PPC and Keyword research.

Kathy Cunliffe
Director, Babywise

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