13 years of Burne & Royce 🙂
We are proud to be one of the UK’s first and leading advocates for eliminating digital waste.
Burne & Royce provide powerful and ethical marketing solutions to ensure your businesses is future-proof.
As a specialised and expert digital agency, we can help you identify digital waste within your business as well as perform audits, streamline your services and help you to clean up your digital footprint to protect your brand for the future.
WE'RE digital, but different
But, what is digital waste and why should I care?
Today, businesses are held accountable by regulators for their environmental impact, and being held accountable for our digital footprint is just around the corner. Bloated websites, outdated content, ineffective campaigns, unused tools; all of this digital waste is akin to pollution of the modern marketing world.
Types of digital waste:
📨 Email bots and email spam
💻 Server time consumption
⚡ Electricity consumption
👎 Negative brand reputation
👣 Increased carbon footprint from energy-intensive servers
📄 Duplicate content
📉 Low-performing content
🔎 Abandoned landing pages and 404’s
🗃️ Unused files and documents
🕰️ Outdated mailing lists
📱 Unstructured data
➡️ Process issues such as inefficient workflows or manual processes that can be automated or simplified
These types of digital waste are hugely detrimental to a business – not only do they harm your SEO performance, confuse your audience and reduce your overall business performance but it’s thought that they will be heavily penalised for data privacy violations.
Digital sustainability is critical in the age of constant connectivity and data overload. It’s expected that over the next decade, digital sustainability will be a key component of a businesses’ ESG (Environmental, Social, Governance) strategies as more and more consumers, regulators and stakeholders look closer at the companies they are involved with.
DIGITAL WASTE
Search engines and digital waste
Search engines, such as Google, already reward site speed, relevance, and usability and negatively penalise slow websites that are overloaded with irrelevant or duplicate content.
However with regulations such as GDPR and data privacy laws, websites and companies with poorly managed digital assets will become a liability that raise compliance risks.
Just as plastic waste is detrimental to the planet, digital waste can be hugely detrimental to a business.
SO HOW CAN WE HELP?
We are one of the first UK companies to offer digital waste audits and consultancy which can help you to contribute to greener digital practices.
We’re delighted to offer:
Content efficiency audits
Digital optimisation strategies
Information clean-up
Content analysis
Staff training
All-in-one systems
Chat bots/live chat functionality
Automation advice
AI streamlining
Website clean-up
Email and CRM clean-up
Business process optimisation
Conversion optimisation
Sustainable marketing consultancy
Start Your Digital Cleanup Today
Our team offers comprehensive digital waste audits as well as the above to help you streamline, optimise, and ensure your brand aligns with your business goals - and with today’s values and the values of today’s consumers and regulators.
Get in touch with us today to discuss your requirements.
Let's build a cleaner greener digital future
Review your website’s design, structure, and messaging
Share actionable tips to improve conversions
Highlight quick wins to enhance user experience
No strings attached - just genuine insights to help you succeed online
DIGITAL WASTE INFOGRAPHICS
Learn more about digital waste and the impact it has on your business and the environment.
