CASESTUDY
Earful
INTRODUCTION
Who is Earful?
Earful provides excellent ear health care, including hearing tests, hearing aids and earwax removal. They are a team of experienced professionals, committed to providing exceptional ear health care, personalised solutions, and support throughout the entire process.
💉 Earwax Removal
📈 Hearing Tests
👂 Hearing Aids
Lower CPA
Current Cost per Aquisition was unsustainable and they needed to reduce costs.
THE REQUIREMENTS
About Earful
Earful had an existing website which lacked visibility, little brand consistency, and they found that their cost-per-acquisition was too high.
⬆️ Increase visitors
🏷️ Increase sales
📉 Reduce costs
Better Ranking
Wanted to rank higher on Google/Bing organic searches.
New website
Required a mobile responsive website.
AREAS TO IMPROVE
What Earful needed
Earful required improvements to overall user experience, landing page design and SEO optimisation.
Simplify website navigation
Sales funnel optimisation
Clinic search facility
SEO Optimisation
Landing page key elements
Brand cohesiveness
MARKET ANALYSIS
Target audience and challenges
Broader market analysis identifies key industry players, competitors and new tech that can affect Earful's bottom line.
Earful's competitive pricing and excellent customer reviews give them a strong local reputation. Their main challenge is balancing competition from the free NHS services and larger private companies, all while embracing new technology. However, their regional focus and convenient home visits are key advantages that will help them continue to grow.
INDUSTRY COMPETITORS
WHAT WE DID
Brand refresh
We modernised the existing Earful logo and created a consistent brand message across all marketing channels.
☀️ Vitality
💟 Comfort
🌿 Wellbeing
IN - STORE MARKETING
Cross-selling Ads
We designed adverts for video in screens in store, marketing products and services to visitors with intent to cross and upsell Earful products.
VISUAL
New user interface
Above the fold is arguably the most important part of the website as it lets users quickly understand Earful’s purpose and engage with the content on the website.
TECHNICAL
Sales Funnel
We refined the customer journey from the moment they land on the website through to booking completion and thank you message.
With a clearly defined journey, we were able to analyse the sales funnel and identify areas of improvement.
TECHNICAL
Site migration
With a new website comes all the issues of migration. A website migration redirects all of your old webpages to new pages to reduce any negative impact on your rankings.
✔️ Domain Migration
✔️ Broken Link Fix
✔️ Old URLs Redirects
✔️ Content Migration
✔️ SEO technical points
✔️ 40 point checklist prior & post site re-launch
THE RESULTS
+55% Yearly savings
Earful has reduced their CPA by 65% and the new website design and conversion otpimisation efforts have increased bookings by 35% Overall they have saved 55% per year, while gaining new customers.
55% per year saved
65% CPA reduction
+35% increase bookings
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