CASESTUDY
24|7 hOME rESCUE
INTRODUCTION
Who is 24|7 Home Rescue?
24|7 Home Rescue aims to make heating more affordable and accessible for households across the UK. Committed to assisting homeowners in finding energy-efficient solutions that not only meet their needs but also reduce their environmental footprint.
With over a decade of experience providing services like boiler cover, landlord cover, also appliance insurance and car breakdown cover.
24|7 Home Rescue aims to future-proof homes and promote long-term sustainability.
✔️ Boiler Cover
✔️ Boiler Repair
🏠 Home Cover
Lower CPA
Current Cost per Aquisition was unsustainable and they needed to reduce costs.
THE REQUIREMENTS
About 24|7 Home Rescue
24|7 Home Rescue had a functional existing website, but they are competing with large players like British Gas & Homeserve. They found their website lacked visibility, their branding was outdated, and cost-per-acquisition was too high.
⬆️ Increase visitors
🏷️ Increase sales
📉 Reduce costs
Better Ranking
Wanted to rank higher on Google/Bing organic searches.
New website
Required a mobile responsive website.
AREAS TO IMPROVE
What 24|7 Home Rescue needed
24|7 Home Rescue required brand refresh to win back customers, a new mobile friendly website with specific landing pages designed for conversion.
Product landing pages
Sales funnel optimisation
Product comparison
SEO Optimisation
Landing page key elements
Brand cohesiveness
MARKET ANALYSIS
Target audience and challenges
24|7 Home Rescue operates in a large and growing UK market for home emergency, boiler cover and car breakdown services.
With a strong online presence and a high customer satisfaction rating on Trustpilot. This reputation helps them attract customers in a crowded market.
Their main competitors include major players like British Gas, Hometree, HomeServe, AA and RAC. By offering comprehensive plans at lower price points and providing a user-friendly digital platform for claims and account management, 24|7 Home Rescue's offering in this space aims to win over customers from these dominant, legacy brands.
MAIN COMPETITORS
WHAT WE DID
Brand refresh
24|7 Home Rescue face a challenge in brand recognition and customer loyalty against the long-standing reputations of British Gas, Homeserve and others.
We modernised the existing brand and created a consistent and recognisable brand message across all marketing channels. To humanise the company we utilised relatable imagery and included the company's UK based team, intended to win over customers and show them who they'll be in contact with.
☀️ Warm, friendly, approachable
💟 Trustworthy
🛟 Safe, reliable
VISUAL
New user interface
Above the fold is arguably the most important part of the website as it lets users quickly understand 24|7 Home Rescue’s purpose and engage with the content on the website.
TECHNICAL
Sales Funnel
We refined the customer journey from the moment they land on the website through to purchase completion and thank you message.
With a clearly defined journey, we were able to analyse the sales funnel and identify areas of improvement.
USE INSIDER
Omni channel customer engagement & experience
We target 24|7 Home Rescue's customers through email, message SMS, mobile app and web using the Insider platform. We are able to deliver personalised messages to new, existing and former customers.
This improves plan sign-up rates, encourages customers to return once their contract is up, and offers incentives for customers who dropped off at the checkout stage.
LEAD GENERATION
New opportunities
After conducting a comprehensive market analysis and website survey we identified new areas of opportunity for 24|7 Home Rescue.
Our experts created a targeted marketing strategy to cut through the noise and highlight the 24|7 Home Rescue brand. We successfully created new landing pages and direct traffic to products which already existed in 24|7 Home Rescue's offering, but were not initially focused on.
With this strategy we were able to upsell and cross-sell associated products to customers, increasing 24|7 Home Rescue's revenue.
✔️ Market strategy
✔️ Landing page design
✔️ Cross-sell products
✔️ Refined customer journey
✔️ Market places
✔️ Green energy
WE WORK WITH
THE RESULTS
+20% Yearly savings on CPA
24|7 Home Rescue has reduced their CPA by 20% and the new website design and conversion otpimisation efforts have increased sales by 59%. Overall they have saved +20% per year. With over 12,500 website visits per month and growing.
+12,500 monthly website visits
20% CPA reduction
59% increase bookings
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