
CASESTUDY
Haris Law
INTRODUCTION
Who is Haris Law?
Haris Law Solicitors is a North West-based law firm offering comprehensive legal services in Family Law, Immigration, and Personal Injury. Our commitment to professionalism and a strong reputation for delivering results have made us a trusted name in the legal community.

👨👩👧👦 Family Law
💼 Immigration
🤕 Personal Injury

Lower CPA
Current Cost per Aquisition was unsustainable and they needed to reduce costs.
THE REQUIREMENTS
About Haris Law
Haris Law initially approached us to create new landing pages for their core services and drive traffic to those services. However after seeing the new pages they decided to go ahead and redesign their entire website.
⬆️ Increase visitors
🏷️ Increase leads
📉 Reduce costs

Better Ranking
Wanted to rank higher on Google/Bing organic searches.

New landing pages & website
Required new optimised landing pages and mobile responsive website.
AREAS TO IMPROVE
What Haris Law needed
Haris Law required improvements to overall user experience, landing page design and SEO optimisation for their core services.
Simplify website navigation
Lead generation optimisation
Clinic search facility
SEO Optimisation
Landing page key elements
New website design

MARKET ANALYSIS
Target audience and challenges
Haris Law Solicitors is in a fantastic position to thrive in the dynamic UK legal market. Their focused approach and commitment to client care, highlighted by their free 30-minute consultation and legal aid assessments, give them a powerful edge in attracting new clients.
With evolving government policies creating more complex situations, the demand for expert legal guidance is on the rise. Haris Law's specialisation in family and immigration law, means they are perfectly placed to be the trusted partner for individuals and businesses.

WHAT WE DID
Website design
We designed targeted landing pages with conversion optmised elements, highlighting Haris Law's key services, and further adding the Haris Law team to every page to build trust with potential clients.
🤝 Trust
💟 Professional
🙂 Friendly



VISUAL
New user interface
Above the fold is arguably the most important part of the website as it lets users quickly understand Haris Law’s purpose and engage with the content on the website.
TECHNICAL
Lead Generation
Website lead generation relies on a strategic combination of digital marketing techniques. We begin with technical SEO, which establishes a strong foundation by optimising the site for search engines, ensuring it is easily found by potential customers.
This is then supported by targeted PPC campaigns that use carefully selected keywords to drive a steady flow of qualified traffic to the Haris Law website. The final, and most critical, step is conversion optimisation, where the website's layout and design are carefully organised to guide visitors and ultimately converting them into valuable leads.


TECHNICAL
Site migration
With a new website comes all the issues of migration. A website migration redirects all of your old webpages to new pages to reduce any negative impact on your rankings.
✔️ Domain Migration
✔️ Broken Link Fix
✔️ Old URLs Redirects
✔️ Content Migration
✔️ SEO technical points
✔️ 40 point checklist prior & post site re-launch
THE RESULTS
+60% Yearly savings
Haris Law has reduced their CPA by 55% and the new website design and conversion otpimisation efforts have increased leads by 60%. Overall they have increased site visitors by 70%.

60% yearly savings
55% CPA reduction
70% increase site visitors

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