CASESTUDY
Remix casuals
INTRODUCTION
Who is Remix
Remix Casuals is Blackburn's premier destination for skate culture, streetwear, and lifestyle essentials. More than just a store—they are a community hub for those who live and breathe the street culture.
🛹 Skateboards
🧢 Accessories
👖 Streetwear
More website traffic
Online sales were slow, wanted to drive more traffic to the website.
THE REQUIREMENTS
About Remix
Remix Casuals began as a small, independent lifestyle shop in 1989 and has now grown into a local icon. They have an excellent brand and wanted to expand and find more customers online.
⬆️ Increase visitors
🏷️ Increase sales
📉 Reduce costs
Better Ranking
Wanted to rank higher on Google/Bing organic searches.
New website
Required a mobile responsive website.
AREAS TO IMPROVE
What Remix needed
Remix required improvements to overall user experience, landing page design and SEO optimisation, the best option for them was a new eCommerce website.
A social media focused marketing strategy was required to drive young consumers to the website.
Simplify website navigation
Sales funnel optimisation
Social media strategy
SEO Optimisation
Landing page key elements
Simplify business processes
MARKET ANALYSIS
Target audience and challenges
The shift to online shopping is a permanent trend, with some forecasts projecting that online sales will account for over 60% of apparel sales.
Social media is a primary driver of purchasing decisions, especially among younger demographics. Platforms like Instagram and TikTok are now integral to the customer journey, with brands leveraging influencer marketing and shoppable content to engage consumers.
WHAT WE DID
New web design
We developed a new mobile responsive website for Remix Casuals, including key converion optimisation elements on landing pages and product pages. We simplified the checkout process and ensured that the customer has all the information they need every step of their journey. We installed a Live Chat feature so customers can get answers to queries in real time!
👕Modern
✏️ Minimalist
⭐ Popular
VISUAL
New user interface
The new wesbite design allows users to seamlessly browse the Remix website, checkout faster and has been optimised for conversions - more conversions = more sales!
TECHNICAL
Sales Funnel
We refined the customer journey from the moment they land on the website through to purchase completion and thank you message.
With a clearly defined journey, we were able to analyse the sales funnel and identify areas of improvement.
Social strategy
We focused on content that communicates the brand's values: authenticity, community, and inclusivity. This could includes videos of local skate sessions, interviews with brand partners and local artists. This type of content builds a deeper connection with Remix's audience and reinforces the brand's legitimacy within streetwear culture.
✔️ Lead with Visuals on Key Platforms
✔️ User-Generated Content
✔️ Micro-Influencers
✔️ Targeted Paid Ad Campaigns
✔️ Integrated Community Hub
✔️ Tell their brand story through content
THE RESULTS
+70% Business increase
Remix Casuals has increased the number of website visits by 70% and the new website design and conversion otpimisation efforts have increased online sales by 80%. Overall they have +70% business increase per year.
70% increase website visits
80% increase sales
+70% overall business per year
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