A Bold New Identity

To disrupt the traditionally clinical and uninspiring boiler cover market, we developed a brand identity for Align that prioritises energy and approachability. Moving away from the muted blues and dated aesthetics of other providers, we implemented a palette of vibrant, high-contrast colors paired with imagery featuring a younger demographic of homeowners. This visual strategy reframes boiler cover as a modern, proactive lifestyle choice rather than a grudge purchase, ensuring Align stands out instantly as the forward-thinking alternative for a new generation of property owners.

The visual design is supported by a digital experience built strictly on conversion optimisation best practices. We engineered a streamlined sales funnel that removes friction at every stage of the user journey. From the moment a visitor lands on the site, they are guided by persuasive UI elements and clear calls-to-action designed to accelerate the decision-making process. By simplifying complex plan details into a seamless path to checkout, the website transforms passive interest into immediate completed purchases, maximising ROI from the first click.