Are you Running a Beauty or Aesthetics Clinic?

Here Are 5 Website & Marketing Tips That Actually Work

The aesthetics industry is booming. More people than ever are searching for Botox, skin rejuvenation, lip fillers, facials, and anti-ageing treatments.

But with more competition popping up every week, the big question is:

What’s making someone choose your clinic over the one down the road?

The truth? It often comes down to your website, your branding, and how you’re showing up online.

At Burne & Royce, we help beauty, aesthetics and cosmetic clinics create websites and marketing strategies that not only look the part — but actually bring in bookings.

Here are 5 simple (but powerful) tips to help your clinic stand out, written by the branding and marketing experts at Burne & Royce.

Make Your Website Feel Like Your Clinic

First impressions count — and your website is usually the first one people see.

If your site feels outdated, generic, or cold… you’re not showing off the real experience your clients get in your treatment room.

So, what should it include?

• A clean, modern design that reflects your brand vibe

• Real photos of your clinic, facilities, staff, and before and after results — not stock images

• Friendly, down-to-earth wording (no more clinical jargon!)

• Clear pricing or starting-from prices

  
  

Remember: you’re not just selling treatments — you’re selling trust, confidence, and great feelings. Make sure your website reflects that.

2. Make It Stupidly Easy to Book

Nobody wants to DM you at 11 pm asking for lip filler prices.

If someone’s browsing your site on their phone, ready to book — don’t make them jump through hoops.

-      Add a clear “Book Now” button on every page

-      Offer online booking or enquiry forms that are quick to fill out

-      Use booking tools that show availability in real time

-      Send email or SMS reminders to reduce no-shows

The more seamless the booking process is, the more likely they are to hit ‘confirm’.

Be Visible Where People Are Already Looking

When someone Googles “Botox near me” or “hair extension specialists in [your town]” — you want to show up.

This is where local SEO and targeted ads come in:

• Create individual pages for your top treatments (e.g. Botox, Dermal Fillers, Skin Peels)

• Optimise your Google Business Profile with photos, reviews, and FAQs

• Run geo-targeted ads on Google or Instagram to reach people in your area

You don’t need to go viral. You just need to show up for the people who are ready to book.

Build Trust with Real Results

In beauty and aesthetics, trust is everything. Your clients want to feel safe, heard, and confident that they’re in good hands.

So, show them:

• Client reviews (on your site, Google, or even Instagram Highlights)

• Before & after photos (with permission)

• Short videos of treatments, results, or skincare tips

• Credentials, training, accreditations or years of experience

• Products you offer and aftercare advice

  
  

You don’t need a huge production — even a 30-second phone video of you explaining how a hot stone massage works can build major trust.

Stay Active on Socials

In the beauty industry, with a generally younger (and more tech-savvy) clientele, your Instagram grid might be more powerful than your homepage.

But it’s not about perfection — it’s about consistency and connection.

Post things like:

• Treatment videos or time-lapses

• Skincare tips or myth-busting

• Client testimonials or “glow-up” journeys

• Behind-the-scenes content

  
  

And make sure your visuals match your brand. If your clinic is calm and elegant, don’t post chaotic meme content.

Keep the vibe consistent across your website, Instagram, and emails.

Burne & Royce – The Beauty, Healthcare, Cosmetics and Aesthetics Marketing Experts

Running a successful aesthetics or beauty clinic isn’t just about great treatments — it’s about how you present yourself online.

Your website and digital marketing are doing a lot of heavy lifting behind the scenes.

When done well, they can help build trust, attract the right clients, and fill your calendar without you having to chase leads or reply to 2 am DMs.

At Burne & Royce, we help ambitious clinic owners design websites and marketing campaigns that genuinely reflect their brand — and bring in real results.

Whether you’re launching a new clinic or levelling up your current one, we’ll help you look your best — online.

Book a free strategy call or drop us a message to get started.