How the Media Buying process has changed- A Comparison

Media Buying: Then vs. Now

• Testing 1% vs. 5% lookalike audiences

• Manually adjusting ads every day

• Managing 10+ retargeting groups

• Guessing budgets and hoping for the best

• Leveraging Smart Data Tools like Popsixle, AdBeacon, and Triple Whale

• Tracking which creatives truly perform

• Organizing ad names for clearer insights

• Setting up Granular and Custom conversions

• Understanding Meta’s system inside and out

• Optimizing Retargeting Strategy

• Focusing on new versus returning customers

• Correctly configuring audience groups in ASC

• Merging campaigns for stronger performance

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